In the latest edition of “Design in Healthcare,” we explore the intersection of philanthropy and design through the lens of donor recognition walls, which serve not only as a testament to generosity but also as integral components of healthcare wayfinding systems.
The new installation at Winship Emory Midtown stands as a beacon of appreciation, transforming the conventional donor wall into a navigational landmark within the facility’s landscape. Designed by a team of empathetic wayfinding specialists, this wall goes beyond mere acknowledgment—it’s a crafted piece of the facility’s narrative.
Constructed from warm, light wood, each panel on the wall bears the name of individuals and organizations who have contributed to the facility’s success. The central panel commands attention, with “WINSHIP EMORY MIDTOWN” etched against a contrasting backdrop, signifying the institution’s identity and anchoring the installation.
Surrounding this focal point are glass plaques and wooden panels, each inscribed with the names of donors under various categories of tribute. These categories range from honoring medical professionals to memorializing loved ones. The careful selection of typeface and the subtlety of the material choice reflect a design philosophy that marries elegance with readability.
The placement of this donor wall in a communal area, adjacent to a minimalist seating arrangement, suggests a dual purpose—honoring significant contributions while providing a serene waypoint for visitors and patients navigating the complex corridors of healthcare.
In this article, we delve deeper into the design process, from conceptual sketches to the selection of materials that resonate with the values of both the donors and the institution. We discuss how such walls not only acknowledge the past but also inspire future acts of giving, creating a cycle of generosity that benefits all who walk the halls of healthcare facilities.
Moreover, we address the challenges faced in creating a design that is timeless yet adaptable to the evolving landscape of philanthropy. Interviews with key stakeholders at Winship reveal the collaborative effort behind the wall’s creation, ensuring that each name is a legacy preserved in the very fabric of the institution.