In the latest issue of “Philanthropy in Focus,” we feature the innovative donor recognition display at the Addiction Alliance of Georgia, a collaborative effort between Emory Healthcare and the Hazelden Betty Ford Foundation. This state-of-the-art installation not only acknowledges the generosity of its benefactors but also serves as an interactive piece of storytelling within the facility.
The display, located prominently within the Alliance’s premises, consists of three high-definition screens encased in sleek, silver frames, creating a harmonious blend with the modern interior design. The central screen rotates images and stories, bringing to life the impact of donations, while the flanking screens are dedicated to expressing gratitude to the donors, listing their names in an elegant, backlit aqua hue.
Above the screens, the title “Addiction Alliance of Georgia” is prominently displayed, with the logos of Emory Healthcare and the Hazelden Betty Ford Foundation on either side, signifying the powerful partnership that underpins this initiative.
Our article delves into the design process behind this donor wall, which involved a multidisciplinary team of designers, technologists, and storytellers. The goal was to create a dynamic space that not only honors contributors but also communicates the ongoing narrative of addiction recovery and research advancements.
The interactive display is more than a static list of names; it’s an engaging experience. As visitors pass by, they are drawn into the stories unfolding on the central screen. Quotes from influential figures, like the featured words of Mahatma Gandhi, resonate with the theme of transformation and healing, underlying the core mission of the Alliance.
This donor wall serves a dual purpose: it’s a heartfelt ‘thank you’ to those who have supported the cause and a powerful communication tool that underscores the importance of continued philanthropy in the field of addiction treatment. The design reflects a thoughtful approach to donor recognition, one that emphasizes the human stories behind the contributions.
Interviews with key stakeholders provide insights into the impact such recognition has on donor engagement and the broader community. We share how the interactive elements of the display encourage connection and conversation, fostering a sense of community within the Alliance’s walls.