Miller EG Design
BETTER WAYFINDING
Experiential Wayfinding
Better Wayfinding Through Experiential Wayfinding: How Miller EG Design Leads the Industry
What Is Experiential Wayfinding and Why It Matters
Wayfinding is more than directional signage — it’s the art and science of helping people navigate environments with clarity and confidence. It merges visual communication, spatial design, and human behavior to create systems that make buildings, campuses, and cities accessible and intuitive.
Effective wayfinding:
- Improves visitor experience
- Enhances accessibility and compliance
- Communicates brand, history, and place identity
- Increases safety and efficiency
At its best, wayfinding becomes invisible: users simply “know” where to go. At its most transformative, it becomes part of the architecture itself, telling a story and creating a sense of place.
- Call Us Today
Experiential Wayfinding: The Future of Wayfinding
Experiential Wayfinding: The Future of Wayfinding
Experiential Wayfinding is an evolving discipline that uses graphics, signage, color, typography, architecture, and storytelling to create immersive environments. These visual strategies connect people to place on an emotional and cognitive level — not just guiding them, but engaging them.
Miller EG Design is a pioneer in this field, combining art, urban design, and technical signage expertise to craft solutions that are beautiful, functional, and durable.
A Leading Example: Westminster Academy Tunnel Transformation
One of Miller EG Design’s most celebrated projects is the transformation of the pedestrian tunnel at Westminster Academy:a project that embodies everything great wayfinding can be.
Project Highlights:
- From Barrier to Beacon: Once a forgotten, dark tunnel under a busy road, the space now acts as an iconic student gateway between the upper and lower campuses.
- Student-Inspired Storytelling: The design team worked directly with the school community to incorporate student voices, campus values, and brand identity into the supergraphics.
- Material + Maintenance: Durable, high-resolution materials were selected to withstand weather and wear, ensuring longevity without compromising aesthetics.
- Lighting Integration: Paired with upgraded lighting, the graphics help transform the tunnel into a safe, inviting, and inspiring space.
This project is a case study in how signage and graphics can reclaim overlooked infrastructure, turning it into a narrative-driven experience.
Why Miller EG Design Is an Industry Leader
Miller EG Design brings a rare blend of technical expertise, collaborative process, and artistic storytelling. Their work stands out because they:
- Design, Build, Install, and Maintain all signage systems
- Have extensive experience with both interior and exterior wayfinding projects across municipalities, hospitals, schools, and commercial developments
- Follow a collaborative, iterative design process — including research, concept development, prototyping, and evaluation
- Provide long-term support for all installations
- Are led by Tim Miller, a certified Professional Member of the Society for Experiential Graphic Design (SEGD), the gold standard in the industry
Their work spans clients such as Emory University Hospital, Piedmont Hospital, Historic Yorktown, and many more — each project uniquely tailored to enhance navigation and create meaningful place identity.
Transform Your Environment
Whether you’re a university upgrading your campus, a city improving downtown navigation, or a healthcare system redesigning patient flow — Miller EG Design offers a better wayfinding approach grounded in human-centered design and built for real-world use.
