Ever felt lost even when you’re not far from home?
You’re standing at a trailhead or exiting a transit station. You squint at a poorly placed map or a half-faded directional sign, unsure which way to go. That feeling—that slight disorientation—can define how people perceive a place. At Miller EG Design, we believe wayfinding isn’t just about getting from Point A to Point B. It’s about how you feel on the journey.
Whether you’re navigating a busy highway system, meandering through a state park, or trying to find a restroom at a crowded festival, the design of public space has everything to do with how safe, informed, and empowered you feel. And for cities, counties, and agencies managing the public right-of-way, this moment of human connection is a rare opportunity: a chance to serve with clarity, accessibility, and purpose.
The Power of a Good Sign
Wayfinding is more than signage—it’s psychology, behavior, branding, and equity rolled into one. It helps people make decisions in real time and ensures they don’t feel overwhelmed, lost, or excluded. In public right-of-way environments—like sidewalks, transit corridors, bike paths, and public lands—wayfinding is not just helpful; it’s critical.
Think about this: a single directional sign at a trail intersection can prevent someone from wandering for miles. A clear pedestrian map in a downtown core can help a tourist find a local business they’ll rave about later. At Miller EG Design, we understand that every sign is a touchpoint between people and place.
Context Is Everything
We design with empathy. What that means is we don’t believe in one-size-fits-all solutions. A hiker in the North Georgia mountains needs a different information system than a commuter racing through an urban interchange. The elderly person using a walker has different spatial needs than the cyclist glancing quickly at a trailhead sign.
That’s why our design process begins with people. We conduct on-the-ground site visits, listen to stakeholders, and ask questions that go beyond the checklist. How does this space feel at dusk? What is the traffic flow on weekends versus weekdays? Are tourists navigating from their phones, or do they rely on physical signage?
Our systems are not only durable and visually aligned with their surroundings, but also strategically located and intuitively designed. We don’t just give directions—we build trust.
Bridging Nature and Infrastructure
Public right-of-way projects often blur the lines between natural and built environments. At Miller EG Design, we take pride in bridging the two seamlessly. From rural greenways and nature preserves to urban rail trails and coastal pathways, we craft signage and environmental graphics that speak the language of the space.
We incorporate sustainable materials when possible, ensure ADA-compliance at every touchpoint, and reflect the culture and character of each community we serve. Because good wayfinding doesn’t shout—it guides gently, confidently, and beautifully.
Designing with Equity in Mind
Not all visitors experience space the same way. Language barriers, visual impairments, and unfamiliarity with local customs can all hinder someone’s ability to navigate public space confidently. That’s why inclusion is embedded in everything we do.
We consider multi-language options, visual contrast and tactile elements, and iconography that communicates across cultures. We work with agencies and planners to make sure wayfinding systems serve everyone, not just the local or the able-bodied.
Let’s Make the World Less Confusing
Whether you’re managing a regional highway network, revitalizing a historic downtown, or building a new greenway system, wayfinding is your silent ambassador. Done well, it can reduce stress, spark discovery, and increase the sense of place.
At Miller EG Design, we’re passionate about helping people feel connected and confident in public spaces—whether they’re rushing down an interstate or wandering through the woods.If you’re ready to create a wayfinding experience that’s beautiful, functional, and human-centered, we’d love to partner with you. Let’s turn confusion into clarity—and every journey into something people remember for the right reasons.
Visit us at: 315 Northpoint Pkwy SE Suite F, Acworth, GA 30102
Call us at: (404) 947-6448