Small Signs, Big Impact: The Behavioral Benefits of Visual Consistency
You’ve probably walked into a building and instantly felt lost, confused, or even anxious—just because the signs didn’t match, the font was unreadable, or nothing seemed to guide you. It happens fast, and it happens subconsciously. That’s the power of design—and the cost of inconsistency. Visual consistency in signage isn’t just about aesthetics. It’s about […]
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